The task of the agency was to create a package design, emphasizing naturalness, authenticity and individuality of the product, with reference to the traditional Eastern style.
The agency developed a low bottle, covered with shrink wrap and visual solution in fresh and emotional oriental style. Key design elements include painting, stylized traditional Chinese watercolor, juicy colors, folk motifs and Chinese calligraphy.
The work has entered a short-list of Identity: Best of the Best 2010 in the "Packaging Design" category."
Agency: DDC Creative Lab
Country: Russia
BevMarketing Group Inc, Los Angeles :
Chief Executive Officer: Jenia Kokotuha.
DDC Creative Lab, Saint-Petersburg, Russia:
Project Manager: Maxim Danilyan;
Art Director: Igor Mospanov;
Designers: Dmitry Elkin and Anton Sokolov.
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