Wednesday, December 9, 2009

New Isostar


"The new packaging design for Isostar products created by Cartoon Design in 2009 had for its main objective greater shelf impact while preserving its expertise and functionality that targeted regular sportsmen.

The specific consumer benefits  “before/during/after sport” led the agency to graphically differentiate each sub-range for an instant understanding of the concept.

Cartoon Design is a french group, specializing in Packaging, based in Toulouse, Paris and Lyon."

Agency: Cartoon Design
Country: France

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