Rellana Woolly Heads

The Task: A highly cost-effective promotion for Rellana Hair - a range of fringed yarn - that had the potential to convince wool buyers directly at the various points of sale.

The Idea: In order to demonstrate the typical character of the wool at first sight, faces were printed on the labels around the balls of wool as a winter special. The packaging therefore communicated the main use of the yarn: it is perfect for scarves and hats.

The Result: Sales figures and even orders over the web rose in such a way that promotion was successfully extended for another 6 weeks.

Agency: Ogilvy & Mather
Country: Germany

Via: Ads of the world