Nature's Paper

"In Tetrea Pak packaging portfolio there are 9 different product families with more than 100 different sizes. The scope was to highlight the different possibilities and forces in the product families. Paper in all its forms has been photographed; confett, plated paper, paper bundles, unwrinkled paper, gold paper, fleas and paper shreds everything to create an inspired packaging portfolio for Tetra pak world wide."

Agenc: Amore
Country: Sweden

Resolution

 
"This is a environmentally oriented and refillable water bottle with flavor refills. By screwing on the small flavour caps to the bottom of the bottle a sharp knife breaks the seal, which lets the flavour out and mixes it with the water. The idea is to make people carry one bottle around and use it over time instead of buying new plastic ones, for a one time use."

Designer: Hampus Jageland
Country: Australia

Tropicana Go!

Agency: Landor
Country: UK

Pip new organic juice

Identica has been appointed by Booost Trading to create and launch their new range of fresh organic juices called ‘Pip’.

The packaging created by Identica has been developed to represent a fresh, honest approach for the premium 100% fruit blends. The range consists of organic juices bottled into a 1 litre offering and launches with three vitamin packed flavours; Cloudy Apple, Cloudy Apple with Cherry and Cloudy Apple with Mango.

Agency: Identica
Country: UK

The new range was specifically designed with ‘family’ in mind and incorporates the key brand principles of taste, health and a 100% organic product. Pip is positioned as a premium product but being sold at an affordable price point, making it more accessible to the more ‘eco conscious’ and ‘large family’ target market. Through eye catching design created with children and parents in mind, these ‘fun, fruity and full of goodness’, drinks are created with an aim to be shared and enjoyed by the family together.

Pip juices are made with 100% pure organic fruit, with no concentrates or hidden ‘nasties’.  In line with company principles the fruit used is 100% premium organic grade and certified by the Soil Association. The entire chilled range contains no added sugar, no added water, no concentrates, colours or preservatives and importantly for kids – no ‘bits’. 
George Corbin, Brand Manager at Pip said:

‘We have developed this range in response to consumer requests for an everyday, fresh and organic juice as an alternative to many of the concentrate filled and non-organic juices on the market. We involved consumers to help us formulate the range and the resulting work that Identica have produced in creating this new brand has been excellent, we are delighted with the results.
Richard Morris, Managing Director at Identica said: 

We’re very proud of the work we’ve done for Booost Trading, and the launch of Pip is another step forward for the brand and the company – we’re delighted to be a part of their continuing success story’.’

Rimi

Agency: Silver
Country: Sweden

Romantics

Designers: Klas Ernflo, Nacho Valgañón
Agency: Smäll
Client: Romantics
Country: Spain

This Water

Agency: Pearl Fisher
Client: Innocent
Country: UK

Arano Kumeu New Zealand

Agency: DOWdesign
Country: New Zealand

Juver Optimum Juice

Jose Auso is a Graphic Designer based in Barcelona, Spain. Here is one of his recent packaging desings for Juver's Optimum Juice. Great example of 360˚ stretched packaging.

Designer / Agency : Jose Auso / Richard - Auso SCP
Country: Spain

Thoughts?

Fruit Shoot Repackaging

New Robinson's Fruit shoot packaging by Brandhouse

Designer: Brandhouse
Country: USA
Via PopSop

Tropicana goes back to previous design

It took 24 years, but PepsiCo now has its own version of New Coke.

Tropicana’s previous design, with orange and straw, will soon be brought back.
The PepsiCo Americas Beverages division of PepsiCo is bowing to public demand and scrapping the changes made to a flagship product, Tropicana Pure Premium orange juice. Redesigned packaging that was introduced in early January is being discontinued, executives plan to announce on Monday, and the previous version will be brought back in the next month.

Also returning will be the longtime Tropicana brand symbol, an orange from which a straw protrudes. The symbol, meant to evoke fresh taste, had been supplanted on the new packages by a glass of orange juice.

The about-face comes after consumers complained about the makeover in letters, e-mail messages and telephone calls and clamored for a return of the original look.

Some of those commenting described the new packaging as “ugly” or “stupid,” and resembling “a generic bargain brand” or a “store brand.”

“Do any of these package-design people actually shop for orange juice?” the writer of one e-mail message asked rhetorically. “Because I do, and the new cartons stink.”

Others described the redesign as making it more difficult to distinguish among the varieties of Tropicana or differentiate Tropicana from other orange juices.

Continue reading on Nytimes.com