Full Throttle Drinks

Agency: Ptarmak
Country: USA

Quickoven

"Quickoven is a vending machine company that serves hot food in less than 90 seconds, around the clock. Since there is no human encounter involved, we decided to personalize the experience of ordering and receiving your meal. We did so by giving the machine and packaging a voice of it’s own, adding a bit of charm and humour to the process."

Agency: Milk
Country: Sweden

Pinar White Cheese

Agency: Weonthego
Country: Turkey

Laura Secord

Agency: Red Rhino
Country: Canada

Obamitas

Agency: Neosbrand
Country: Spain

Diana Food Swissy Cake 2

Designed by Salih Kucukaga

Classic Muscle

 "Research, concept, illustration, packaging, and naming for Classic Muscle, a dietary supplement for those in search of natrual brawn."

Designer: Kyle Fletcher
Country: USA

Pome Green Tea

"DDC Creative Lab agency designed bottle shape and visual solution for a new product of BevMarketing Group Inc – the cold green tea containing pomegranate juice PomeGreen Tea. 



The task of the agency was to create a package design, emphasizing naturalness, authenticity and individuality of the product, with reference to the traditional Eastern style.



The agency developed a low bottle, covered with shrink wrap and visual solution in fresh and emotional oriental style. Key design elements include painting, stylized traditional Chinese watercolor, juicy colors, folk motifs and Chinese calligraphy.



The work has entered a short-list of Identity: Best of the Best 2010 in the "Packaging Design" category."

Agency: DDC Creative Lab
Country: Russia

BevMarketing Group Inc, Los Angeles :
Chief Executive Officer: Jenia Kokotuha.


DDC Creative Lab, Saint-Petersburg, Russia:
Project Manager: Maxim Danilyan;
Art Director: Igor Mospanov;
Designers: Dmitry Elkin and Anton Sokolov.

Delights of Sweden

"If you’ve got a crisp bread that actually’s got flavour, you’d be a fool not to put it in the heart of the brand strategy and packaging concept. So that’s exactly what design agency A-B-D did.

The task of creating a new brand in one of the most traditional categories in the Swedish food markets isn’t that easy. Especially not when the world leader is Swedish with nearly 70 % of the market and Swedes eat more crisp bread then any one else, making it as Swedish as IKEA and the traditional design nothing you muck about with.

– We had a discussion about weather to just make a modernised version of the traditional design, but with a true challenger like this we had to make consumers take notice even if they weren’t looking. We had to puncture that autopilot that made them buy the same traditional woodlike flavourless bread every day and focus on the core idea of the product. The flavor. Says Design Director and founder Fredrik Bengtsson

Instead of making a coherent brand name for the different flavours A-B-D therefore made the flavour the most prominent part of the packaging. Brand recognition thereby is based not on the company name but by the bold numbers on the front of the packaging, which automatically puts the flavour at the core of the brand. This need to stand out is also evident in the colours that create a rainbow on the shelves.

– The brand isn’t just about the numbers and the colours. We’ve also worked a lot with the tone of voice creating different characters with their own story related to each flavour. We want people to smile when they pick it up. Put a little heart in to it and make it about something else than just the numbers, says Fredriks Bengtsson."

Agency: A-B-D
Country: Sweden

Designer Spotlight / Anna Anjos

Designer: Anna Anjos
Country: Brazil

Yarmarka Café

Agency: KIAN

Country: Russia

Easter Eggs for Nestle Classic

Designer: Anna Anjos
Country: Brazil

Via Ventriloque