Showing posts with label Coffee. Show all posts
Showing posts with label Coffee. Show all posts

Monday, June 14, 2010

Full Throttle Drinks

Agency: Ptarmak
Country: USA


Level Ground Trading

“Founded in 1997, Level Ground Trading of Victoria, BC is dedicated to trading fairly and directly with small-scale producers in developing countries, and to market their products in North America, offering their customers ethical choices. Level Ground selected Subplot Design to examine their brand and packaging system and help the company connect with a broader consumer audience.

The packaging platform takes the thought further: the producer is the real hero. Celebrated with intimate, inviting photography “in situ”, the farmers grace innovative zip-locking, authentic kraft bags, with a label that declares Level Ground’s expertise and deep knowledge of the origins and taste profiles of each of their coffees. From the most prevalent 300g bags, to 2lb club-store bags, 5lb coffee store “eco-cubes”, and 6 and 12-pack shipper displays, the brand comes alive consistently but with rich variation to tell the whole story of Level Ground.”

Agency: Subplot Design
Country: Canada

Monday, April 26, 2010

Good Company

Good Company is a new coffee shop chain based in office building lobbies.

Agency: Landor Sydney
Country: Australia






Tuesday, April 20, 2010

Cafe Di Napoli







"While at Fame Retail, I was asked to take a look at redesigning a local restaurant named Cafe Di Napoli. Serving traditional pizza, pasta, salads and other options, Cafe Di Napoli is the oldest Italian restaurant in the twin cities. After moving from its original location, the restaurant wanted to rebrand themselves as more of a quick lunch option for skyway travellers rather than a full service sit-down experience."

Designer: Gregory Hubacek
Country: USA




Thursday, March 11, 2010

New Caribou Coffee Packaging & Identity

"Caribou Coffee, the world’s second-largest coffee retailer gets a makeover from Colle+McVoy. The new look includes a new logo and branding elements that bring fresh energy and more “seize the day” to the existing tagline: Life is short. Stay awake for it. Beginning on March 1, the new look will be introduced via in-store elements such as napkins, cups, drink carriers, canteens and signage."

Agency: Colle+McVoy
Country: USA






Wednesday, March 10, 2010

Irving Farm Coffee


"A makeover for Irving Farm Coffee required a printed bag that could accommodate color-coded stickers for various flavors. The bag was inspired by 19th-century engravings and typography."

Designer: Louise Fili
Country: USA